He continued, 'I don't know what their break-even point is, but it sounds like sales were brisk enough, the reviews were positive enough, that even if they aren't sold out for every performance, it's still been very valuable to them.The Lyric Opera presents Madama Butterfly, the tale of an enchanting geisha, Cio-Cio-San, who loses her heart to an American naval lieutenant and marries him. 'There's such a large inventory to sell that sales can be brisk, and yet (the theater can) still have many tickets available because the venue is so large.'

'When you extend a production, there's very few subscriber tickets that are in that pot, and they're all single tickets,' Mr. Last year, the Lyric Opera's production of 'Oklahoma!,' which also offered a variety of discounts, drew nearly 36,000 people, half of whom had never been to the Civic Opera House. Specifically, 'musical theater audiences and family audiences, which 'The Sound of Music' appeals to.'Īnd it's not unusual for theaters to offer discounts via a variety of websites and corporate email lists as a way of broadening a production's reach. 'I think that discounted tickets for an atypical production at the venue can be a very beneficial way to attract new audiences,' he says. The show has spurred mostly positive reviews, and Lisa Middleton, Lyric's director of marketing, says sales are strong, though numbers won't be released until the end of May.Īlan Salzenstein, a professor of performing arts management at DePaul University, says that it's easy to assume that discount tickets imply lackluster sales, but the situation is often much more complex than that. The musical, which opened April 25, was scheduled to close May 18, but the Lyric extended the run to May 25. Lyric Opera teams up with public school.

Lyric Opera's big night is 'a grand affair'.Other cheap ticket options for 'The Sound of Music' fans: the websites Gold Star, Vivid Seats, Ticket Liquidator, Cheap Tickets and Just My Ticket all have deals for the show.

Another promotion, on Chicago-based daily deal giant, has sold more than 770 tickets ranging from $49 for balcony seating to $89 for main-floor seating.

Lyric's own website is promoting a 'flash sale,' with tickets starting at $29. The Lyric Opera of Chicago has extended its run of the Rodgers and Hammerstein classic 'The Sound of Music,' offering discounts through multiple websites in a broad appeal to Chicagoans.

Lyric opera chicago discount tickets